Supreme Oreos

Walk on the streets of any major U.S city or through the halls of any high school and you’re guaranteed to see throngs of preteens and young teens wearing off brand Supreme merch. The famous streetwear brand, which has made its fortune by touting limited-availability clothing products and partnering with other clothing brands has become an almost ubiquitous element of American pop culture as the culture trend known as “hype culture” continues to infiltrate fashion, music, and art. The billion-dollar company has often been lauded and ridiculed for its business practices, such as selling a brick with its logo etched into it for exorbitant prices, and they have once again caught lightning in a bottle by partnering up with Nabisco to create a valuable, expensive product: Supreme Oreos.

The Supreme Oreo is a rather simple concept- taking a regular double stuffed oreo, making it red, and emblazoning the Supreme logo on the middle of the cookie’s wafers. Originally sold at $8 a pack, these elusive cookies were quickly snagged up by resellers who, as with all in-demand street”wear”, have quickly taken to hiking up the prices for these items to the point of almost insanity: One eBay listing, as reported by Forbes, has a sale of three of these cookies for $92,000 dollars. Other listings have them listed at $50,000, both of which will almost certainly be bought by a media influencer sometime down the line.

Now, the obvious question is “why?”: Hype Culture. Generation Z has become increasingly addicted to a notion known as “clout-chasing,” in which people tend to compete to be seen sporting the most expensive streetwear and repping the most respected brands. Corporations, noticing the demand for “the next big thing” among the youth, have all thrown their bets into this new cultural trend, however none have been as successful as Supreme has been in recent years. This isn’t just isolated to streetwear; literature, music, and film have all fallen to the trend of making products not based on effort, but based on being that-big-thing-which-becomes-the-household-name. Even historically respected brands such as Star Wars has fallen trap to this recently, focusing more on creating a momentary sense of adoration and captivation rather than a lasting sense of appreciation.

The Supreme Oreo certainly might be the most ridiculous new trend in our society, but I guarantee you that it won’t be the last.