“It’s OK to be White” Posters Resurface on College Campuses

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“It’s OK to be White” Posters Resurface on College Campuses

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Once more, the infamous “It’s OK to be white.” posters have begun springing up on two college campuses, Champlain College and the University of Vermont. The staffs of the universities claim that it wasn’t perpetrated by students.

Reports of the posters have also sprouted in Oregon, California (notably the San Francisco area), and Ottawa, Canada. As expected, the general opinion of students and campus-goers lies somewhere between being perceived as minor annoyances to emotional triggers and vandalous provocation. However, the mini-movement has also seen its fair share of equally vocal support on social media as well.

This begs the question, however: Just what is the “It’s OK to be White” movement?

Backtracking about a year around this time brings us to ground-zero of this movement, originating from none other than the anonymous imageboard of 4chan on their political forum, /pol/. A discussion arises with the goal of creating an open, public display to expose what is perceived as a bias against white people by large media corporations who are often believed by the users of the forum to harbor heavy left-wing biases.

What is concocted is a message; simple, candid, harmless. Pasted on plain white paper in an unremarkable font: “It’s OK to be White.” This unassuming statement would, as the /pol/ users believed, would serve as a proof of concept that the media goliaths could almost be toyed with into lashing out at anything that the 4chan users believed violated their agenda. This would, in turn, make their racial bias more evident to a larger audience and possibly bring them under the wing of the right wing. 

At the end of the day, however, it was largely a form of entertainment for many involved, enticed by the idea of so easily being able to toy with, in a sense, their home website’s mortal rival: big media.

Nonetheless, 4chan users across the country and even abroad took to the streets, donning their fistfulls of white fliers. The word spread rather fast, partially attributed to the fact that this was not many of the participating /pol/ users’ first forays into online boat-rocking and political mischief. Many of which were already veterans from Shia Labeouf’s flag-stealing fiasco, where users from 4chan triangulated the flight patterns of overhead planes to locate a live streaming camera and “He Will Not Divide Us Flag” placed in a field not long after Donald Trump’s election as US President and taking it down, placing a red MAGA cap on top of the pole.

Cities and campuses laid dotted with the tiny fliers, and you could argue that on a common citizen’s level, it accomplished its mission of gaining negative attention. The posters were, as expected, vilified as racist drivel and many drew connections to possible relation by white nationalist groups.

Now with the resurgence of the fabled white posters, one has to wonder if this marks the second offensive of the internet in their larger crusade against the “normies”.