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Threatin: Rock’s New Supervillian

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Jered Threatin lives the life of a textbook modern rockstar. A glossing over of his website show videos of him on stage in front of screaming adorers alongside an interview miniseries, as well as his European tour dates. Two music videos, “If Need Be”, and “Living is Dying” sit adjacent to them. Scrolling further down, his merchandise lies on display above some rather professionally taken pictures of him among his instruments and on stage. His Facebook is adorned with infatuated admirers singing their praises in the comments of every post.

At a glance, you may conclude that Threatin is simply a rising rockstar that you may never had heard of before, nor had any of your friends, nor any of theirs, curiously enough.

That’s because Threatin is a fake rock star. Pictures of him at venues are photoshopped, what venues he did play were largely empty, and his photoshoots and interviews were done by his wife. The posts under his Facebook are bot accounts or accounts owned by himself. Threatin, real name Jered Eames, began his rise to ill-gotten fame with his European “Breaking the World” tour. At this point Threatin was, for a brief time, a four man act. Jered had contracted the help of guitarist Joe Prunera, bassist Gavin Carney, and drummer Dane Davis, who lived on his couch for a whole week before departure for their European tour, practicing nonstop for months prior.

The group’s first gig was at the Underworld in London, UK. Pre-selling 291 tickets, cracks in Threatin’s authenticity had already began to show when only a handful of that number actually showed up and began to dwindle before Threatin had even stepped on stage. Needless to say, the Underworld’s booking manager, John Vyner, was far from thrilled. He emailed Threatin’s booking agent to never contact him again.

The cracks opened further at their fourth venue in Bristol, with a predicted 180 audience members and with another band opening for them. At first, what few people were present as staff for Threatin’s venue assumed he had been duped by a shady promoter. After some investigation of their own and forcing Jered to personally front the cost for the failed venue, his facade came crashing down. After a cursory examination a “fan recorded” video of a live Threatin show revealed to be spliced footage of Jered in front of a wall interspersed with footage from an actual gig. After that, they found out that their Youtube comments are fake, as well as all of his Facebook likes. News articles writing his praises about him were faked. Even Jered’s booking agencies and management were fake. Now, the workers at the Bristol venue were warning spots further along the tour of his arrival.

For their next show in Newcastle, they even fooled another band, Dogsflesh, to open for them under the guise of a real band. Robert Moore, the band’s lead vocalist, believed getting in with Threatin’s booking agent would “open new doors” for his own band.

The band members’ relationships began straining heavily by their fifth venue in Bristol, where the three began forming their own grand escape via text message, sometimes with Jered and his wife just feet away. That night, Davis left for a  house that his mother was renting to see the show. The morning after, Prunera was gone, leaving only Carney, still in disbelief over what he watched unfold and without enough money for a plane ticket out of Europe.

Even Jered’s own brother, Scott Eames of the more reputable metal bands of NEVALRA and Thy Antichrist, came out with a statement concerning his brother:

“I caught an article pretty early on, and once I saw the picture on there I kind of rolled my eyes . . . I was hoping it would blow over.”

“While [Jered] may try to spin all this as an elaborate hoax of sorts, I can assure you, knowing my brother, that this indeed was a failed attempt at entering the music industry.”

Popular metal news platform MetalSucks had written an extensive exposé on him, and the media only got more ravenous in their pursuit of the man living (touring?) a lie. Even popular music critic Anthony Fantano posted a video to his mockery.

It was the most fame (or infamy, rather) Threatin had ever gathered in one place.

Whether intentionally or not, Threatin had catapulted himself onto the scene by the most unconventional means possible, even at the cost of two band members and his own image.

Jered, whether working on damage control and pouncing on an opportunity to save face, posted this on his Twitter:

Seeing this, Carney was forced to come home by his mother, all the while holding out hope that the whole deal wasn’t the absurd, convoluted fluke that it was to everyone else: Threatin was now a one man act, closer in nature to a travelling circus than a rock band.

Shamed, defeated, and private on all social media accounts, Jered returned to LA. Game over for Threatin, would you not assume?

Nope.

Apparently, Threatin had managed to gather something close enough to the definition of a fanbase to book yet another European tour. Announced on the 9th of January on his now public Twitter page, he would be playing at the original gig where the nightmare began. Former bassist Gavin Carney even expressed his willingness to join him on round two of his Breaking the World Tour.

Who can say where this will take Threatin, now? Maybe his little “jumpstart” was all he needed to get off the ground, ready to throw classic rock and roll back into the spotlight in an industry oversaturated in drumpad beats and machinegun flows. Maybe, however, his goal of superstardom was simply a pipe dream gone off the rails.

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